The Government of India unveiled its visionary "Make in India" campaign on 25 September 2014 intending to transform the country into a global manufacturing hub. The endeavour aimed to promote domestic production, attract overseas capital, and create millions of new employment opportunities. It has in focus a variety of manufacturing and services sectors like aerospace, construction, biotechnology, legal services, communication services and many more.
'Make in India' has successfully drawn significant foreign direct investment, facilitating collaboration with multinational corporations. The "Department for Promotion of Industry and Internal Trade (DPIIT)," Ministry of Commerce and Industry, Government of India, is leading the initiative. The procedure of business in India has improved, and the streamlined policies have made a persuading option for international companies, to establish a manufacturing presence here. The policy changes implemented by Make in India attempted to promote three important metrics of manufacturing sector growth: investments, output, and employment. As a result, these three metrics can be used to evaluate the scheme's performance.
India is embarking on big infrastructure projects currently, such as the Chenab Bridge project in the state of Jammu and Kashmir, which is one of the world's tallest arch railway bridges, built at one of the country's highest altitudes with a broad-gauge Indian Railway line running the length of its span. This project illustrates great potential and demonstrates how, under the influence of accurate leadership, talent can develop innovative and sustainable infrastructure, supporting India's growth.
The 'Make in India' strategy has proven to be an incubator for the country's economic prosperity. Clearly, 'Make in India' is more than a campaign; it is a revolutionary journey toward self-reliance and global competitiveness. Moreover, the digital space has been a significant medium in disseminating the news concerning 'Make in India.' Social media advertising, web articles, and multimedia content have efficiently conveyed the advantages of investment in India's manufacturing industry. This has not only helped in fostering the growth of home businesses but also established India as an adept competitor in the global market.
