The BJP's 'Modi ki Guarantee' campaign turned the Chhattisgarh election around, propelling the saffron party to a resounding victory. The BJP successfully made a return, obtaining an absolute majority with 54 seats, while the Congress trailed with 35. Defying exit polls that predicted an easy victory for the Congress, the BJP deposed the state's tribal-dominated government. While the BJP vowed to help the tribals, poor, women, and farmers, the Baghel-led Congress campaigned on social projects of Rs 1.75 lakh crore. The BJP's campaign featured prominent campaigners, including Prime Minister Modi, who targeted the Baghel government for ED instances like as the coal levy, illegal liquor sales, and the Mahadev app.
The Congress party in Chhattisgarh was divided ahead of the state assembly elections, which were held in two phases on November 7 and 17, but it attempted to smooth over the differences by elevating state minister T S Singh Deo, the main challenger to CM Bhupesh Baghel, to the position of Deputy Chief Minister in June this year. The BJP, on the other hand, entered the elections without a clear contender for the position of Chief Minister.
The BJP did not rely heavily on a harsh Hindutva campaign in the state, but it worked hard to sow polarization in some places, with results. During the election campaign, Congress, which had previously been in the soft Hindutva mode, focused mostly on rural development and regional identity. It was certain that there was no anti-incumbency – this is mostly responsible for its demise.
