Deendayal Upadhyaya and Integral humanism

Integral humanism was a set of concepts drafted by Upadhyaya as a political program and adopted in 1965 as the official doctrine of the Jan Sangh. The doctrine is also interpreted as 'Universal Brotherhood'.  This highlighted efforts to portray the Jan Sangh and Hindu nationalist movement as a high profile movement  of the Indian political mainstream. A major change here in compared to Golwalkar's works was the use of the word "Bhartiya".  According to Pandit Deendayal Upadhyaya, the primary concern in India should be to develop an indigenous development model that has human beings as its core focus.  It seeks a middle ground between capitalism and socialism, evaluating both systems on their respective merits, while being critical of their excesses and alienness. Upadhyaya rejected social systems in which individualism 'reigned supreme'. He also rejected communism in which individualism was 'crushed' as part of a 'large heartless machine'. Society, according to Upadhyaya, rather than arising from a social contract between individuals, was fully born at its inception itself as a natural living organism with a definitive 'national soul' or 'ethos' and its needs of the social organism paralleled those of the individual. Upadhyaya was of the opinion that Integral Humanism followed the tradition of advaita developed by Adi Sankara. Non-dualism represented the unifying principle of every object in the universe, and of which humankind was a part. This, claimed Upadhyaya, was the essence and contribution of Indian culture. (source-wikipedia)