Kangana Ranaut's much-anticipated aerial action film, "Tejas," hit theaters with high expectations, but it failed to soar at the box office. The movie, which stars Kangana as an Indian Air Force pilot, has faced criticism and underwhelming box office numbers. Let's delve into the reasons behind the film's lackluster performance according to film experts.1. Lackluster Promotions: Despite Kangana Ranaut's extensive promotional efforts, experts believe that the promotional materials failed to generate excitement among potential viewers. The promotional campaign didn't offer anything new, and the storyline, featuring a fictionalized underdog tale, left some feeling unimpressed.
2. Unmet Expectations: The film fell short of audience expectations, especially those who were accustomed to Hollywood blockbusters like "Mission Impossible" and "Top Gun." The comparison to these high-octane action films might have worked against "Tejas," as viewers couldn't find it on par with their international counterparts.
3. Weak Characterization and Script: The film's characterization and script have also been criticized. A lack of strong character development and a script that didn't live up to expectations contributed to the film's underperformance. A captivating storyline and well-developed characters are essential for engaging the audience, and it seems that "Tejas" fell short in these areas.
4. Tough Competition: "Tejas" released alongside Vikrant Massey's "12th Fail," which, despite featuring a lesser-known star, outperformed "Tejas" at the box office. The success of "12th Fail" suggests that content quality played a significant role in the film's performance. If "Tejas" had offered a stronger narrative, it could have had a better chance to grow over the weekend.
5. Mixed Reviews: "Tejas" received mixed to negative reviews from critics. While it excelled in action sequences, it struggled to navigate complex geopolitics, leaving some viewers disappointed. A film's critical reception can significantly impact its box office success.
6. Political Affiliations: Some sources suggest that Kangana Ranaut's political affiliations may have contributed to the film's underperformance. The audience's unwillingness to accept the politicization of actors might have deterred viewers from watching her films.
In conclusion, "Tejas" faced challenges related to its promotional strategy, content quality, and the shadow of international action films. These factors, combined with mixed reviews and potential audience concerns about political affiliations, seem to have contributed to its disappointing box office numbers.
While Kangana Ranaut remains a talented and influential actress in the industry, "Tejas" serves as a reminder that even high-profile projects can falter if they don't meet audience expectations and deliver a compelling storyline.
