In a move to entice travelers and offer attractive fares, Tata Group-owned Air India launched a 96-hour sale on August 17, covering both its domestic and international routes. The limited-time offer provides customers with an opportunity to plan their journeys with enticing fares, spanning from Economy to Business Class.
For domestic routes, one-way, all-inclusive fares kick off at just ₹1,470 for Economy and ₹10,130 for Business Class. The airline also extends similar competitive pricing to select international routes, making it an appealing prospect for globetrotters.
The sale, which started on August 17, 2023, will remain open until August 20, 2023, at 23:59 hours. Travelers can book their flights for trips between September 1 and October 31, 2023, on designated domestic and international routes. It's important to note that blackout dates will be applicable during the travel period, as outlined in the official statement.
An intriguing aspect of this promotion is that bookings made via the Air India website and mobile app will be exempt from any convenience fees. Furthermore, members of Air India's flying returns program stand to benefit from double loyalty bonus points on all tickets booked during the sale.
For those interested in taking advantage of this offer, there are a few important details to remember. The sale applies to a limited number of seats available on a first-come, first-served basis. Bookings can also be made through authorized travel agents and online travel agents (OTAs); however, these bookings won't include the special benefits associated with direct channel bookings.
This exciting offer coincides with Air India's recent brand identity overhaul, which was unveiled on August 10. The airline's new look is intended to signify a bold vision for its future. The rebranding effort includes a striking new aircraft livery and logo, featuring a color palette of deep red, aubergine, and gold accents, along with a captivating chakra-inspired pattern.
Travelers will start encountering the new logo in December 2023, when Air India introduces its first Airbus A350 aircraft to its fleet, adorned with the refreshed livery. During the rebranding launch, Tata Sons' Chairman N Chandrasekaran highlighted the significance of the new logo, mentioning that the golden window on it symbolizes boundless possibilities, progress, and confidence.
In conclusion, Air India's 96-hour sale presents an attractive opportunity for travelers to secure cost-effective fares for upcoming trips. Simultaneously, the airline's bold rebranding effort reflects its forward-looking aspirations and a renewed commitment to delivering exceptional travel experiences. As Air India continues to evolve, passengers can anticipate a fresh visual identity that resonates with the spirit of limitless exploration and progress.
