Meet our founder behind WildGlow Cosmetics Pvt. Ltd., a man of less words and more action Rohit Khemmka is a young entrepreneur who is a go-getter and enjoys challenges. This young man moved to a skincare space after years of research on this subject to help people combat their skin problems.
On asked about the vision he had while creating this brand, he says, “I found that many of my family members and friends had different kinds of skin issues. They tried several products from leading brands but none lived up to the promise to solve their specific skin issues. With this question back in my mind, I founded this premium skincare brand named “WildGlow” which is rooted in dermatological science, natural ingredients, and organic. As a responsible citizen, I feel I must be there for my people to become a bridge between their skin problems and the solution. Hence, this is a way I serve my country.”
Talking about the brand, he added, “WildGlow is India’s first-ever brand which focuses on being organic, no animal by-products and does not support any animal testing. And, this is why PETA has certified us as cruelty-free and Vegan. To put the icing on the cake, Urvashi Rautela represents WildGlow as a brand face. Talking about the company’s product portfolio, we offer a wide range & collection of premium and Luxe products which includes face wash, cleansers, toners, serums, moisturizers, masks, beauty products , and beauty gummies. Some products are introduced in India for the very first time like Red wine Toner, Jelly Toner, Red wine gel mask, C+H+R Toner, Instant face-lifting mask, and many more. We will also continue to launch more skincare products in the future and also will be soon stepping into color cosmetics as Indian people are very fond of.”
- Why WildGlow has focused on natural and organic ingredients?
Firstly, the company's values of promoting health and well-being align with the use of natural ingredients. WildGlow can provide solutions that are kinder to the skin and less likely to irritate it or result in negative reactions since it stays away from harsh chemicals and synthetic additions.
Secondly, organic ingredients are often grown without the use of pesticides or other harmful chemicals, which can have negative environmental impacts. By using organic ingredients, WildGlow can reduce its carbon footprint and contribute to a more sustainable and eco-friendly beauty industry.
Thirdly, there is a growing demand for organic and natural products. By prioritizing this, WildGlow stands out in the Indian market and attracts customers who are looking for safer, healthier, and more ethical beauty solutions.
- What Made You Choose Urvashi Rautela as a Brand Face and How was Your Experience Working with hHer?
In my personal opinion, I really find Urvashi Rautela very much beautiful and charming in the Bollywood industry. Her beauty and fitness inspired me to keep her as a brand ambassador . Sharing my experience, it was too good and it was a totally new learning experience for me. While shooting for the brand, she was really cooperative and humble. I really liked the way she worked hard and completed the shoot in just 9 hours in one day.
- What is the Plan for Expanding Your Brand Presence in the Indian Beauty Market?
He added that 80% of WildGlow’s business is expected to come from online channels while 20% will be via offline channels. We expect around 2000-3000 orders per day around the country. Online will always be our first choice because this is how the brand is made in the world of digitalization, especially after the Covid-19 outbreak. At present, we live on India’s leading E-commerce platforms and also offer products through our online retail platform. You can explore our organic and premium collections.
- By Any Chance, Do You Plan to Expand Your Business Internationally?
Yes, we think we have a good possibility to establish WildGlow as one of the world's classic mass-premium brands worldwide. We have planned to set up teams in some different locations on the map and understand the consumer and the market there to make a presence on the international market.
- What Has Been the Most Challenging Aspect of WildGlow While Making it a Leading Brand?
To be very honest, the most challenging part was finding the right team with the right experience for the development of the beauty and skincare network. Because many believe that when it comes to choosing any company for a job, they are hesitant to join startups.
There have been ups and downs but at the moment I have got the best people for my organization who are equally working hard for the establishment.
- What is the future roadmap of your brand?
The brand has discovered that marketing its products through distributors and retailers is a very effective strategy for reaching its customer base in smaller locations. We have invested ourselves in PAN India distribution. The business also has a dedicated internal social media team, and the brand is active on Facebook, Instagram, Pinterest, Snapchat, LinkedIn, and YouTube to build a presence in the online market. As said before, we also intend to expand this brand worldwide.
WildGlow strives to be a socially responsible and sustainable brand that focuses on high-quality and natural skincare products for people who prioritize health and ethical values. Therefore, creating high-quality products is the core of this brand.
