You go on social media with no idea what you are doing, and invest hours in
learning how to set up a page, dumping money into advertising campaigns
that seem to be going nowhere, or you pay someone extra to do all of this for
you with the same dismal results.
The best advertising professionals cost a lot of money for a good reason. They
know how to drive traffic, not just set up a couple of pages, optimize some
content, and then take your money and watch you fail, afterwards pumping
you for more cash to expand the advertising budget.
Backlinks are the solution to these problems. And whether you’ll be the one
out there spreading them, or your “tech-guy” will be put in charge of it, it’s
the most effective and fastest means to get users to your site.
So why the heck did nobody tell you this to begin with?
Because you need the content first. You need the social media presence. You
have to grow your assets a bit so that when you cast that huge net to start
pulling viewers from blogs and other sources, they can actually find you, and
resonate with your content, and do Google searches for YOUR articles.
Driving traffic isn’t a simple solution. You are literally competing with everyone
else on the Internet, from Casey the Cupcake Lady to Linda’s Fashion Blog to
Halliburton.