PERSONAL SELLING

We are happy to bring in the book for you with title “PERSONAL SELLING” this book has been written in accordance with the precisbed syllabus for B.com honour’s BBA and Integrated M.com. An attempt has been made through this book to explain the various concepts of Personal selling, sales and marketing in easy, understandable, comprehensive and well-structured language.it is our endeavor to make this book more student oriented and meet their requirements. This edition emphasizes helping others through the application of the Golden Rule of Personal Selling. The book will create awareness and understanding of the notion that Personal selling is more than a simple business transaction.